MDF

(medium density fantasy)

(SOFT.co)

A hypocritical critique of personal brand. A proclamation from a high horse. SOFT Co. is here asking its audience to trust them, though there may be reasons not to.

MDF (medium density fantasy) looks at the elation and problematics of self-representation and branding in the making of work and the making of oneself. Flags and banners, statements of intent, frames-within-a-frame. A query into the performativity of performance in personal and political arenas.

Festival of Live Art (FOLA)
Basement Theatre, Auckland
June 2025

Choreography & Performance : 
Rosamund Philpott & Jessie McCall & (SOFT.co)
 
Lighting Design : Elekis Poblete-Tierney
 
Sound Design : Hannah Lynch
 
Costume & Set Design : Rosamund Philpott & Jessie McCall 
 
 
“Sharp, interrogative, and laced with wit, this work—with its dyads and its reinventions—constructs and deconstructs itself before our eager eyes, plank by plank, mirage by mirage”
– Tate Fountain,
Bad Apple Magazine

“Stunning performance art with satirical intellect fills the house and the imagination.  (MDF) Medium Density Fantasy is a fever dream about the levels of fictionalisation present in our everyday lives, including our representations of self"
– Teianna Chenkovich,
Theatreview